Facebook tracks whatever you do on the main site or on sites that use Facebook Connect. That is why you are being served ads that are relevant to information you have recently searched for. Creepy, isn’t it?
There is a way to regain some form of privacy for yourself, with a Chrome plugin called Facebook Disconnect. Facebook Disconnect uses JavaScript to disable Facebook component link traffic from being accessed by third-party sites. Once installed, this plugin works without further tinkering
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